The Film
Narrated by Bill Goldberg.
Goldberg's gravel narrating a Christmas tale about a car too powerful to set free. Cut as a video and as a radio spot — every line earnest, every line absurd.
Advertising · 2025
Dodge Jailbreak
The Dodge Durango SRT Jailbreak got banned in multiple states for being too much muscle for America to handle. When it became legal in all 50 in December 2025, we turned the moment into a Christmas story narrated by WWE legend Bill Goldberg.
1.4M views in the first hour. Top social post of the year.
Creative Director
The Book
Ho ho horsepower.
An illustrated holiday book anchored the campaign. Printed copies went to influencers; a flippable PDF lived online. The launch became our top-performing social post of the year, with the most positive comments we've ever seen on Dodge.
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