Dodge Jailbreak
The Dodge Durango SRT Jailbreak edition is so powerful, it got banned in multiple states. Too much muscle for America to handle.
When it became legal in all 50 states in December 2025, we turned the moment into a Christmas story. Literally. We made an illustrated holiday book, with Dodge superfan Bill Goldberg narrating the video and radio spots. Printed copies went out to influencers.
The campaign hit 1.4 million views in the first hour and became our top-performing social post of the year, with the most positive comments ever. Ho ho horsepower.
