The Redesign
A publication, not a portal.
We rebuilt the experience from the homepage down. Editorial got room to breathe, stories led, and everything else got out of the way. Same publication on a phone, a tablet, or a desktop.
Product Design · 2015
ESPNW
Girls rule. The old ESPNW.com didn't. So we rebuilt it into a sports publication that respected the women reading it. Fast, sharp, and just as good on a phone as a desktop.
Women flocked. Advertisers chased them. Ad spend on the property jumped 68% in the first year after launch.
Designer · UI · UX
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