THE MISSION
Ford Bronco isn’t just stealing market share. It’s starting to steal Jeep Wrangler loyalists. To fight back, we created Twelve 4 Twelve, a year-long campaign built around what Jeep fans love most: special editions. Each month delivers a new Wrangler or Gladiator drop, building anticipation and keeping the brand in constant conversation, with each release arriving in a custom airdrop crate that nods to Jeep’s military origins and customizable features.
SPECIAL EDITION DROPS
To support each monthly drop, I built and now direct a custom AI creative pipeline and team blending Google and OpenAI models with CG and live action. It enables faster world-building, virtual photoshoots, teasers, launch films, and multi-channel bespoke content.
NEXT DROP ARRIVING
1.12.2026