Product Design · 2016
Most team apps are a stat sheet with a store glued to it. The Heat wanted something that grows with the fan. So we built a platform that learns from each one — what they watch, where they sit, when they show up.
More mobile revenue than every other NBA team. Combined.
Designer · Platform Lead
The Platform
A feed that learns. A homescreen that rearranges. Notifications timed to behavior, not blasts. Algorithmic personalization in a sports app — breakthrough for 2016. At the arena, the same app becomes your ticket, your guide, and your wallet. An NBA first.
The Tape
Two minutes on what we made, who it was for, and why it worked.
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