The AI Workflow
One can label became sixty seconds.
The brief: a brand whose name promises escape and never cashes it in. The promise became a destination, and the destination became a film — master plates locked in GPT Image 2 with the label as the only reference, Seedance 2.0 driving the motion: performance directed loose, framing directed tight. Edit, grade and sound by hand. These are the frames each shot started from.
