The Briefing
Top-secret military intel.
Three social product launch films, each one a top-secret WWII briefing on a different facet of the truck — design, capability, tech.
Advertising · 2025
Willys '41
Jeep invented 4x4. We launched the Wrangler Willys '41 Special Edition through WWII-style top-secret military briefings to remind everyone who started it all.
One of Jeep's most-talked-about launches. Brought back the next year for Gladiator and gas-only Wrangler models.
Creative Director
The Encore
Strong enough to run twice.
The platform proved so strong, Jeep ran it back the next year for the Gladiator and gas-only Wrangler. Same DNA, more horsepower.
The Lookbook
A military-inspired shoot.
A full editorial photoshoot to anchor the campaign — exterior, interior, hero details. The visual language for every Jeep channel and every press placement that followed.
The Identity
Custom kit, end to end.
Decal language, custom typography, blueprint graphics, art direction cards. Big and bold — the single source of truth across every Jeep channel.
The Coverage
Picked up everywhere.
Coverage piled in across every major automotive outlet. Press hits, social pickup, and dealer placements amplified the '41 story for weeks.
From the Designers
An inside look from the team.
The lead designers on what they pulled forward from 1941, what they made new, and what they cut on purpose.
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