01
Launch videos
Every edition launched with its own film. Built to sell the truck and earn the scroll. Concept, edit, and AI generation by me. Finished with a post house.
Advertising · 2025
Jeep 12 for 12
Bronco came for Jeep loyalists. We answered with what they love most: special editions. Not one a year. Twelve. I led each one. A full product launch campaign, every month, across film, social, and web.
176M impressions. 36M views. Six months in. Half the country reached. Each one sold out.
Creative Director · Editor · AI Generation
02
Photography
Most of these were produced through an AI-driven 3D pipeline, with select frames captured on a traditional shoot. Tap any vehicle to see the full set.
03
Social
Built vertical first. Teasers to stir it up, carousels to land the drop, every reel driving straight to the Jeep launch site.
04
Website
A dedicated launch page for every edition.
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