The AI Workflow
Everything happened inside Runway.
The brief: a sparkling soda that's sweet, tart and a little complex. The flavor became a character, and the character became thirty seconds for Runway's Big Ad Contest — node workflows with GPT Image 2 start frames, Seedance 2.0 for motion and video-to-video edits, Claude sharpening the prompts. Writing, edit, sound and color by hand. These are the frames each shot started from.
