Interactive Spaces / Product Design · 2017
Waldorf Astoria had to sell Miami's tallest tower before it existed. So we built a 20,000 square foot museum of a showroom. Six bespoke interactive experiences, street to penthouse.
Sold out a year early.
Creative Director · Experience Design · Installation
Coffee in the Clouds
People buy a home when they can picture living in it. So inside the model unit we built a pause moment: settle in with a drink while natural light, ambient sound, and breathtaking simulated views transform the space. Every view drone-shot, then enhanced in Unreal Engine.
The Primer Film
The film that opened the journey. The tallest towers redefine the cities they rise in. This one would be Miami's tallest residential tower, and one of the tallest in the US. Projection-mapped across three walls, it made buyers feel that the moment they walked in: this is history, and you can live in it.
City on the Rise
The investment case for Miami, made in numbers that move. Finance and tech are relocating here for the weather, the lifestyle, the zero income tax, and the data shows the money pouring in. Rendered as a wall of living relief and projection, it let the city sell itself.
Welcome to the Neighborhood
The cultural case for downtown, made street by street. Art Basel, Design Miami, the arena, the parks, the chef restaurants, the pedestrian blocks remaking the waterfront. One set of Google Maps 3D data, 3D-printed into the model and driving the reactive projections it lit up, let the neighborhood sell itself.
The Scale Model
The tallest residential tower in Miami needed a model that towered too. We built it at a scale that dominated the room the way the real building will dominate the skyline. Then we gave it a brain: a custom interface that lit up amenities and units on demand, so a buyer could read the whole tower in one look.
The Sales Companion
One app in the associate's hand ran the entire experience: the films, the projections, the model. The buyer configured their unit on it live, floor plans, finishes, views, and those choices built a buyer profile the sales team could work: preferences, the exact residence they wanted, ready for follow-up. It ran the room and handed the agent the close.
The Film
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