Carnival is America's cruise line. So during the 4rth of July, we hand-delivered messages of gratitude to our troops in the most American way possible: On a hamburger.
How did we do it? We built a unique machine that printed on burger buns messages tagged #ThankYouBurger at the first ever socially powered BBQ.
![machineTyb](https://www.frankthefrank.com/wp-content/uploads/2018/03/machineTyb.jpg)
![machineTyb](https://www.frankthefrank.com/wp-content/uploads/2018/03/machineTyb.jpg)
First, we dreamt up the burger bun printer and BBQ experience.
![grill_tyb](https://www.frankthefrank.com/wp-content/uploads/2018/03/grill_tyb.jpg)
![grill_tyb](https://www.frankthefrank.com/wp-content/uploads/2018/03/grill_tyb.jpg)
Then, we built a custom “laser bun printing machine” along with software that fed real-time facebook and twitter messages to it.
![machine](https://www.frankthefrank.com/wp-content/uploads/2018/03/machine.jpg)
![machine](https://www.frankthefrank.com/wp-content/uploads/2018/03/machine.jpg)
While prototyping, we emptied the bun-isles at two local supermarkets until we fount the right buns and laser settings.
![prototyping_tyb](https://www.frankthefrank.com/wp-content/uploads/2018/03/prototyping_tyb.jpg)
![prototyping_tyb](https://www.frankthefrank.com/wp-content/uploads/2018/03/prototyping_tyb.jpg)
On the 4th of July, we asked Americans on social media to send our troops messages of gratitude using #ThankYouBurger.
![fbHeader](https://www.frankthefrank.com/wp-content/uploads/2018/03/fbHeader.jpg)
![fbHeader](https://www.frankthefrank.com/wp-content/uploads/2018/03/fbHeader.jpg)
![fb1](https://www.frankthefrank.com/wp-content/uploads/2018/03/fb1.jpg)
![fb1](https://www.frankthefrank.com/wp-content/uploads/2018/03/fb1.jpg)
We hand-delivered the messages to the troops and received over 15 million #ThankYouBurger posts.